Why Our Prices Are So Low (Without Cutting Corners)
At One Below Zero, people often ask: “How can you sell premium outdoor and ski gear at such low prices?”
The answer is simple — and it has nothing to do with fake products or “too good to be true” tricks. Our prices are low because our business model is efficient, our supply chain is direct, and we pass every saving on to you.
1. We Buy Directly From the Manufacturer
Unlike many retailers who use layers of distributors and middlemen, we buy direct from the manufacturer in bulk. That means:
- No distributor mark-ups
- No extra agency or middleman fees
- No inflated “just because we can” pricing
By cutting out the middle layers and negotiating directly with factories and brands, we can price products fairly and transparently.
2. We Were Wholesalers — Now We’re Clearing Stock
Before launching this store, we worked as wholesalers, supplying retail shops with outdoor and winter sports products. As our business evolved, we made a simple decision:
Clear our remaining warehouse stock directly to customers.
That means you are effectively buying at (or close to) wholesale-level prices.
- The same products we supplied to shops
- Brand new, genuine stock from our warehouse
- Clearance-level prices while we run down inventory
We would rather move stock quickly at a lower margin than let good products sit on shelves.
3. The Products Are Real — and So Are the Prices
Our products are 100% authentic. We do not sell replicas, grey imports, or customer returns disguised as new. Every item is:
- Genuine and sourced from the original manufacturer or brand
- New and quality-checked before dispatch
- Stored and shipped from the UK
The prices you see are simply based on what we paid as wholesalers, not on inflated retail mark-ups.
4. Low Prices Are Part of Our Mission
High-performance winter gear shouldn’t only be available to people with huge budgets. Because we buy smart, buy in bulk and keep our overheads lean, we can offer premium gear at genuinely affordable prices.
Low prices do not mean low quality. They mean:
- Efficient buying and stock management
- Direct relationships with manufacturers
- Lower margins, higher value for you
In Short
We’re cheap for the right reasons:
- We buy direct from manufacturers in bulk
- We were wholesalers and are now clearing stock
- The products are real and so are the prices
- We pass our savings directly on to you
No tricks. No hidden catches. Just honest pricing on gear we believe in.